Opt out of website visitor identification
Effective 11 November 2026
Some websites use PitchWhip to see who visits them. For visitors in the United States, PitchWhip can recognise the same browser across those websites. Opt out here. You don't need an account.
What happens when you opt out. PitchWhip removes this browser’s visitor identifier (the pwid cookie on px.pitchwhip.com) and puts an opt-out marker in its place, so no new identifier is set. The old identifier and anything linked to it go on an opt-out list that every website using PitchWhip honours.
If you add your email address. Your browser turns it into a one-way hash (SHA-256) before anything is sent. We receive only the hash, never the address, and put it on the same opt-out list. That stops your email address being used to recognise you, on any device.
If you clear your cookies. The opt-out marker is a cookie on px.pitchwhip.com, so clearing cookies for that site removes it, and a new identifier could then be set. Come back to this page and opt out again. An email address you gave stays on the opt-out list whatever you do with your cookies.
Where this applies. We set the visitor identifier, and link email hashes, only for visitors in the United States. We do not identify individual visitors in the UK, the EU and EEA, Switzerland or Canada. There, visits are counted at company level only, and only with consent where the law requires it.
Prefer to write to a human? Email hello@pitchwhip.com. The Privacy Policy (section 5.1) and the Cookie Policy have the detail.