PitchWhip

Legal

If PitchWhip holds information about you

Effective 20 August 2026

PitchWhip is a tool used by business-to-business sales teams. We are introducing a working index of people who may be worth contacting about a product, built from professional profiles that are already published on the web. This page tells you what it will hold, where it comes from, and how to keep yourself out of it — published ahead of the index itself, so that nobody finds out afterwards. You did not ask to be here, and you do not have to give a reason to leave.

1. How to have your details removed

Email hello@pitchwhip.com with the words “remove me” and a link to your LinkedIn profile, or the name and company we would have. You do not need an account, you do not need to explain why, and we will not ask you to justify it. You can do this now, before the index is in use — we will record the exclusion and you will never enter it.

We will:

  • Delete what we hold about you from the prospect index.
  • Add your profile to a suppression list so that the same details cannot be added again by us or by a customer. The suppression list stores a one-way fingerprint of your profile address and nothing else — it exists only to recognise you and keep you out.
  • Confirm when it is done, normally within a few days and always within one month.

One thing we cannot do from here: if a PitchWhip customer has already contacted you and holds your details in their own CRM, that copy is theirs and we are not the controller of it. Tell us who contacted you and we will pass your objection on and tell you who they are, so you can go to them directly.

2. What we hold

Only professional details, and only the kind that already appear on a public business profile:

What the prospect index will hold
FieldExample
NameThe name on your professional profile
Job titleOperations Director
EmployerThe company named on your current role
Profile addressThe public URL of your professional profile
Publicly stated role informationSector, approximate company size, whether your employer is hiring — as published
When we saw itThe date the details were collected, so we can expire them

We do not hold your personal email address, your personal phone number, your home address, or anything about your private life. We do not hold special category data — nothing about health, ethnicity, religion, politics, sex life or sexual orientation, trade union membership or biometrics — and we do not infer it. We do not build a profile of your behaviour, and we do not track you across the web.

Separately from the index, a customer can ask us to look up a work phone number or work email address for someone they intend to contact. That is described in our Privacy Policy, and the removal route above covers it too.

3. Where it came from

From professional profiles published on the web — in practice, business networking profiles that you or your employer chose to make public. We collect them in two ways:

  • When a PitchWhip customer views a profile while researching who to contact, the professional details on that page may be added to the index.
  • From details a customer uploads themselves, for example a list they already had.

We do not buy prospect lists, and we do not scrape sites automatically. Nothing reaches the index that a person was not already looking at.

4. Why we hold it, and our lawful basis

So that a salesperson considering whether to contact you can see whether you are actually relevant to what they sell, and can leave you alone if you are not. Most of the value is in the second half of that sentence: the index exists to make fewer, better-targeted approaches rather than more of them.

Our lawful basis is legitimate interests (UK and EU GDPR Article 6(1)(f)) — the interest of businesses in reaching other businesses, balanced against your interests and rights. We have assessed that balance and written it down; you can ask us for that assessment. The balance is what limits the scope of this page: business contact details only, published sources only, no special category data, no profiling of you as an individual, a fixed expiry, and a one-step removal route that we honour without argument.

You can object at any time, and we will stop. We do not weigh your objection against our interests — see the removal route above.

If someone then contacts you, they are responsible for that contact, including under the Privacy and Electronic Communications Regulations. We are not the sender.

5. How long we keep it

A prospect record expires 12 months after we last saw it published, and is deleted automatically. If it is refreshed from a published profile in the meantime, the clock restarts. Records you ask us to remove go immediately.

Suppression entries are kept indefinitely, on purpose: a suppression list that expired would let your details reappear, which is the opposite of what you asked for. It holds a one-way fingerprint of your profile address and no readable personal data.

6. Who can see it

PitchWhip customers — business-to-business sales teams who have signed our terms. A record may be shown to more than one customer.

We do not sell your personal data, we do not use it for advertising, we do not share it with data brokers, and we do not use it to train AI models. Our terms forbid customers from reselling or republishing it. Under US state privacy laws, making prospect details available to customers may count as a “sale” or “sharing” even though no money changes hands for your data — if you are a US resident you can opt out using the same removal route, and we treat it identically.

Our infrastructure providers are listed in the Privacy Policy. They process on our instructions and do not use the data for their own purposes.

7. Your other rights

Alongside objection and erasure, you can ask us for a copy of what we hold about you, ask us to correct it, ask us to restrict how we use it, and ask us to explain the legitimate interests assessment. Email hello@pitchwhip.com. We will not charge you and we will not make it difficult.

There is no automated decision-making here that produces legal or similarly significant effects for you. A relevance score may be calculated to help a salesperson decide whether to get in touch; it has no bearing on your employment, your credit, or any service you receive.

8. Contact and complaints

PitchWhip Ltd — hello@pitchwhip.com. We have not appointed a Data Protection Officer, as we are not required to.

If you are unhappy with how we have handled this you can complain to the UK Information Commissioner’s Office at ico.org.uk, or to your local supervisory authority in the EU. We would rather you told us first, but you do not have to.