Terms of Use

1. Who we are, and what you're agreeing to

These terms (the “Terms”) are a contract between you and PitchWhip Ltd, a company registered in England and Wales (company number 17389184) with its registered office at 96A Wandsworth Bridge Road, London SW6 2TF, United Kingdom (“PitchWhip”, “we”, “us”). They cover the PitchWhip Chrome extension, the cloud services behind it, the customer portal at pitchwhip.com/app, and this website (together the “Service”).

You accept these Terms by installing the extension, buying a subscription or credit pack, activating or using a licence key, logging in to the portal, or otherwise using the Service. If you are using the Service on behalf of a company or other organisation, you confirm that you have authority to bind it, and “you” means that organisation as well as you personally. If you do not agree, do not use the Service.

Two further documents form part of these Terms: the Privacy Policy (how we handle personal data) and the Data Processing Agreement (the terms on which we process personal data on your behalf). The Cookie Policy explains the cookies this website sets. Questions: hello@pitchwhip.com — a human answers.

2. Definitions

• Extension — the PitchWhip Chrome extension, including updates we publish.
• PitchWhip Cloud — the hosted services that support the Extension and portal: our API proxy for AI generation, contact reveals and the reveal-credit ledger, your call log, and team settings.
• Portal — the customer dashboard at pitchwhip.com/app, reached by logging in with a licence key.
• Licence key — the key issued by Lemon Squeezy when you subscribe. It identifies your subscription and is your account.
• Seat — one named person’s right to use the Service under one licence key.
• Subscription — a paid Individual plan, billed monthly or yearly per seat.
• Free tier — the limited use of the Extension available without a licence (currently five AI generations per day and no contact reveals).
• Reveal — a request to find a prospect’s business phone number or email address; Credit — the unit spent on a successful Reveal (one Credit = one identified phone number or one identified email address).
• Pack — a one-off purchase of additional Credits.
• Team — a group of licence keys linked in PitchWhip Cloud so their holders can share rebuttals and see one another’s call activity; Admin — the licence holder who created or was designated to run the Team.
• Prospect data — personal data about the people you research, reveal or call using the Service.
• Merchant of record — Lemon Squeezy, LLC, which sells subscriptions and Packs to you on our behalf, collects payment and tax, and issues invoices and refunds.

3. Your licence and seats

Subject to these Terms and payment of the applicable fees, we grant you a personal, non-exclusive, non-transferable, revocable licence to install and use the Extension and to use PitchWhip Cloud and the Portal for your own business purposes during your Subscription.

• One seat, one person. A licence key or Seat key is for one named individual. It may be activated on up to two devices belonging to that person (for example a laptop and a desktop), subject to the activation limit shown on your licence. It must not be shared, pooled, rotated between people, or resold. Each additional person needs either their own Subscription or a Seat assigned to them on a Team subscription (section 13).
• Seat keys. A Seat key is issued by PitchWhip rather than by Lemon Squeezy, and exists only while the Team subscription it belongs to is active and the Admin has not suspended or revoked it. It carries no separate purchase, no separate billing relationship with us, and no right to continue if the Admin removes the Seat.
• Free tier. Without a licence you may use the Extension within the free-tier limits we publish from time to time. We may change or withdraw the free tier at any time.
• Restrictions. You may not copy, modify, translate, reverse engineer, decompile or create derivative works of the Extension or PitchWhip Cloud except as the law expressly allows; circumvent licence checks, metering, credit or fair-use limits; access the Service by automated means other than the Extension and Portal we provide; or use the Service to build a competing product.
• Updates. The Extension updates automatically through the Chrome Web Store. Updates may add, change or remove features. We support the current version only.

4. Licence keys, the customer portal and security

Your licence key is your account: anyone who has it can activate the Extension, spend your Credits and log in to the Portal to see your call log, revealed contacts and billing status. Keep it secret. Do not paste it into shared documents, chats or ticketing systems, and do not send it to us in plain text unless we ask for the masked tail. You are responsible for everything done with your key until you tell us it has been compromised; when you do, email hello@pitchwhip.com immediately and we will deactivate the key and issue a replacement.

Logging in to the Portal creates a session that lasts up to seven days on that browser; log out on shared machines. The Portal shows you what PitchWhip Cloud holds for your licence and, if you are in a Team, what your Team settings allow you to see. We may add self-service controls (for example, deletion) over time.

5. Subscriptions, renewal, cancellation and refunds

Plans and prices

Prices are shown on the pricing page and at checkout. At the effective date the plan is £99 per seat per month or £990 per seat per year, plus VAT or sales tax where applicable, and includes 50 Credits per seat per month — so a subscription paying for three Seats includes 150 Credits a month, pooled across the Team. Prices for new periods may change with at least 30 days’ notice by email; the change applies from your next renewal after the notice period. A change you make to your own Seat count is not a price change and takes effect as described in section 13.

Merchant of record

Subscriptions and Packs are sold by Lemon Squeezy, LLC as merchant of record. Lemon Squeezy is the seller for tax and payment purposes: it charges your card, calculates and remits VAT/sales tax, issues invoices, and processes refunds. Its terms and privacy policy apply to the transaction itself; these Terms govern your use of the Service. Manage your card, invoices and cancellation from the billing links in the Portal or the customer-portal link in your purchase email.

Renewal and cancellation

• Monthly plans renew automatically each month until cancelled. Cancel at any time; access continues to the end of the period already paid for and no further payment is taken.
• Yearly plans renew automatically each year until cancelled. Cancel at any time; access continues to the end of the year already paid for.
• Failed payments. If a renewal payment fails we (via Lemon Squeezy) will retry and email you. If it still fails, the Subscription lapses and the licence key stops validating.

Refunds

We do not give pro-rata refunds for unused time on a monthly or yearly plan, or for unused Credits, except where the law requires it or where section 6 says otherwise. If we cancel your Subscription for our convenience (not for breach) we will refund the unused portion.

If you are a consumer

PitchWhip is designed and sold for business use, and we assume you are buying in the course of a business. If you nevertheless buy as a consumer in the UK or EU, you have a statutory right to cancel a digital-service contract within 14 days of purchase. Because the Service starts immediately, by using it during those 14 days you ask us to begin performance straight away and acknowledge that, once you have used it, you owe a proportionate amount for the period used; exercising the cancellation right in full remains possible up to the first use. Nothing in these Terms limits rights you have as a consumer that cannot be excluded by contract.

6. Reveal credits

Contact reveals are paid for with Credits. The rules are:

• Monthly allowance. Each active Subscription includes a monthly allowance of Credits per Seat it pays for (currently 50). It refills on the 1st of each month (Europe/London time) and does not roll over: unused monthly Credits lapse at the end of the month.
• Credits are pooled across a Team. On a Team subscription every Seat spends from one shared balance held by the Admin’s account; Seat holders have no separate allowance of their own and cannot buy Packs. Adding a Seat mid-month adds that Seat’s allowance to the pool for the remainder of the month; removing a Seat does not remove Credits already granted. The Admin can see how many Credits the Team has spent, but not which contacts were revealed by whom.
• Packs. You can buy additional Credits in Packs (currently 20, 50 and 100 Credits) from the Extension or Portal. Packs attach to the licence key that bought them and are spent after your monthly allowance is exhausted. Pack Credits do not expire while your Subscription is active.
• What a Credit buys. One Credit is spent for each phone number found and each email address found. If we search and find nothing, no Credit is spent — any Credit held against the request is refunded automatically. Revealing the same person again on the same licence is free.
• Non-refundable once used. A Credit spent on a successful Reveal is not refundable, including where you already had the number, dial it and it rings out, or the prospect has moved on. Data providers cannot guarantee that every record is current; we pass through what our supplier returns and refund only where nothing is found.
• Refunds of Packs. An unused Pack may be refunded within 14 days of purchase on request; a partly-used Pack is refunded pro rata for unspent Credits at our discretion. Refunds are processed by Lemon Squeezy and the corresponding Credits are removed from your balance.
• When your Subscription ends. Credits cannot be used without an active Subscription. Unused Pack Credits remain attached to your licence key until your PitchWhip Cloud data for that licence is deleted (section 8: on request, or otherwise within 90 days after your Subscription ends) and lapse at that point, unless you renew before then. Lapsed Credits are not refundable except as stated above.
• Limits. Reveals are subject to daily and concurrency limits to protect the service and our supplier; these are shown in the Extension when reached. Credits have no cash value and cannot be transferred between licence keys.

7. Acceptable use

You agree to use the Service lawfully and responsibly. In particular:

• LinkedIn and Sales Navigator. The Extension reads the profile you already have open in your browser; it does not crawl, bulk-download or automate actions on LinkedIn. You are responsible for complying with LinkedIn’s User Agreement and any contractual limits on your LinkedIn or Sales Navigator account. Do not use the Extension, or anything built around it, to scrape, harvest, or automatically browse profiles, and do not combine it with tools that do.
• Lawful outreach. You are responsible for the calls, emails and messages you send. Comply with the direct-marketing and privacy laws that apply to you and to your prospects — including UK GDPR and PECR, EU GDPR and ePrivacy rules, and in the US the TCPA, the Telemarketing Sales Rule, CAN-SPAM and state Do Not Call rules. Honour opt-outs and objections promptly.
• Call recording and transcription. Where the Service transcribes or summarises a call, you must satisfy the notice and consent rules that apply where you and the other party are — in some places all parties must consent. Turn the feature off where you cannot comply.
• Revealed data. Phone numbers and email addresses obtained through Reveals are licensed to you for your own B2B outreach and CRM only. You must not resell, sublicense, publish or share them outside your organisation; use them to build, enrich or verify a database or product for others; use them for consumer marketing, background checks, employment, credit, insurance, housing or any purpose regulated by the US Fair Credit Reporting Act or similar law; or use them for harassment, spam or fraud. Delete a contact’s details on request from that contact. These restrictions flow down from our data supplier and survive termination.
• Fair play with the Service. Do not use the free tier across many devices or identifiers to avoid paying; probe, overload, reverse engineer or attempt to bypass our proxy, metering, credit ledger or licence checks; upload malicious code; or use the AI features to generate content that is unlawful, defamatory, deceptive or hateful.
• Third-party rights. Do not use the Service to infringe anyone’s intellectual property, privacy or other rights.

We may suspend or restrict access where we reasonably believe these rules are being broken (section 17). We will normally contact you first unless the situation is urgent.

8. Your data, prospect data and privacy

You own the data you put into the Service and the data it generates for you — your settings, pitch profiles, notes, call log, revealed contacts and CRM sheet. Most of it lives on your device and in your own Google account; the parts we host in PitchWhip Cloud are held per licence key, are readable only with your licence (and by your Team as described in section 9), and are processed by us only to provide the Service. We do not sell your data or use it to train AI models. You can export your call log and revealed contacts from the Portal at any time. When your Subscription ends we delete the PitchWhip Cloud data for your licence on request straight away, and otherwise within 90 days as part of our clean-up of lapsed licences; the Privacy Policy gives the detail.

Prospect data is personal data, and you (or your organisation) are its controller. We act as your processor for the prospect data that reaches PitchWhip Cloud, the AI proxy and the Reveal pipeline, on the terms of the Data Processing Agreement, which is incorporated into these Terms. You warrant that you have a lawful basis for the processing you instruct, that you have given prospects any notices the law requires, and that you will handle rights requests from prospects. How we handle personal data as a controller — your account, this website — is described in the Privacy Policy.

If you connect Google Sheets or Calendar, the Extension writes to your own Google account under Google’s terms; we receive nothing from it. If you enable Team Learning sharing, the objection/rebuttal pairs you contribute are anonymised before storage and become part of a pool we may show to your Team or, if your Admin allows, to other PitchWhip users; you grant us a perpetual licence to use that anonymised text for that purpose.

9. Team plans

A Team lets several people use PitchWhip under one account. There are two ways a Team can exist, and which one applies depends on how it was set up:

• Seats on one subscription. The Admin buys a number of Seats and pays for all of them on a single Subscription, at the per-Seat price on our pricing page. The Admin then assigns Seats to named individuals. A person holding an assigned Seat does not need a Subscription or licence key of their own: we issue them a Seat key, which is personal to them, non-transferable, and revocable by the Admin at any time.
• Linked licences. Alternatively, people who each hold their own active Subscription may link their licence keys into one Team. Here every member does need their own Subscription, and nothing about anyone’s billing changes.

Volume pricing for larger teams is by arrangement (hello@pitchwhip.com).

• Changing how many Seats you pay for. Only the Admin may change the Seat count, and by doing so they confirm they are authorised to incur charges for their organisation. Adding Seats mid-cycle is charged pro rata on your next renewal, not immediately, and the new recurring amount applies from that renewal. The figure shown in the Portal is an estimate excluding tax; the invoice issued by Lemon Squeezy is the binding amount. Reducing the Seat count lowers the recurring amount from the next renewal onwards. A Seat count change that you initiate is not a change to our prices, so the notice period in the “Changes” section below does not apply to it.
• If you have more people than Seats. If the number of people using PitchWhip exceeds the Seats you pay for — for example after reducing the Seat count — we will tell the Admin in the Portal and give them seven days to choose who to remove. Nobody is cut off during that period. If the Admin has not acted by the end of it, we will suspend the most recently added Seats until the numbers match. Suspension is reversible; it does not delete anything.
• Creating and running a Team. Any licence holder not already in a Team may create one from the Portal (where enabled) and becomes its Admin. The Admin assigns and revokes Seats, or adds and removes linked licence-holding members, and controls the Team’s sharing and call-visibility settings. The Admin must have authority from each member’s organisation to add them, and must tell members what the Team can see.
• What team-mates see. When call visibility is on (the default), every member — not only the Admin — can view and export the Team’s combined call log in the Portal: for each call any member has logged, the prospect’s name, company, title and LinkedIn URL, who called (display name), when, the outcome, duration and any callback date. The Extension additionally flags on a prospect’s brief that a team-mate has already called them (who, when, outcome, callback date). Notes, transcripts and coaching content are never shared. When rebuttal sharing is on, anonymised rebuttals contributed by members are shown to the Team. The Admin can additionally see members’ purchaser email addresses and masked licence keys, and controls the Team’s settings.
• Leaving, and what a reclaimed Seat keeps. A member may ask the Admin or us to be removed at any time. Removal stops future sharing; call records already shown to team-mates are removed from their view when the member is removed. Removing or suspending a Seat does not delete anything: the call and contact-reveal records that Seat created stay with the Team’s account, because they are the Team’s records of its own activity. Notes, transcripts and coaching content are unaffected because they never leave the user’s own device — the Team never had them and cannot keep or delete them. A revoked Seat key stops working permanently; if the same person returns they are issued a new one.
• Responsibility. The Admin’s organisation is responsible for its members’ use of the Service and for the controller obligations that arise from sharing prospect data within the Team.

10. AI-generated content

Openers, briefs, objection handles, summaries, coaching and similar text are generated by AI from the profile in front of you and your own inputs. They are suggestions. AI can be wrong, out of date, or confidently invent details; check anything you rely on, and never represent generated text as fact you have verified. You are responsible for what you say on a call. As between you and us, you own the output generated for you; because similar inputs can produce similar outputs for other users, we cannot promise that output is unique to you.

11. Fair usage and availability

Your Subscription includes fair usage of the AI features — enough for a full-time sales professional working normally. If usage runs substantially and persistently above that, we may throttle it or get in touch to discuss a plan that fits. Automated, scripted, shared or resold usage is not fair use. Reveals are governed by Credits (section 6) rather than fair use, and by the daily limits mentioned there.

We aim to keep the Service available and will tell you about planned maintenance where practical, but we do not guarantee uninterrupted or error-free operation. Parts of the Service depend on third parties (LinkedIn’s page structure, Chrome, our AI and data suppliers, Lemon Squeezy) and may be affected by their changes or outages. Where our licence checks cannot reach Lemon Squeezy, we err on the side of keeping paying users working.

12. Intellectual property

We and our licensors own all intellectual property in the Service — the Extension, PitchWhip Cloud, the Portal, this website, our prompts, designs, trade marks and documentation. Nothing in these Terms transfers any of it to you beyond the licence in section 3. If you send us feedback or suggestions, you allow us to use them without obligation. “PitchWhip” and the whip mark are our trade marks; LinkedIn, Sales Navigator, Chrome, Google Sheets and Google Calendar are trade marks of their owners, and we are not affiliated with or endorsed by LinkedIn Corporation or Google LLC.

13. Third-party services

The Service works alongside, and depends on, third-party services that have their own terms: LinkedIn (the pages the Extension reads); Google Chrome and the Chrome Web Store (distribution); Google Sheets and Calendar (if you connect them); Anthropic (AI generation through our proxy); FullEnrich (contact data through our proxy); Cloudflare and Vercel (hosting); and Lemon Squeezy (billing). We are not responsible for those services, and your use of them is subject to their terms. Links from our site to third-party sites are provided for convenience.

14. Disclaimers

Except as expressly stated in these Terms, the Service is provided “as is” and “as available”, and we exclude all warranties, conditions and other terms implied by law to the fullest extent permitted, including any implied terms of satisfactory quality, fitness for a particular purpose and non-infringement. In particular, we do not warrant that revealed contact details are accurate or current, that AI output is accurate, that the Service will meet your revenue or booking goals, or that it will always work with the current version of LinkedIn or Chrome.

15. Limitation of liability

Nothing in these Terms excludes or limits liability that cannot be excluded or limited by law — including for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for consumer rights that cannot be waived.

Subject to that, we are not liable for any loss of profits, revenue, business, contracts, anticipated savings, goodwill or data; for the cost of substitute services; for any indirect, consequential or special loss; or for any loss arising from your use of prospect data, from actions taken by LinkedIn or Google against your account, or from content generated by AI. And our total aggregate liability to you arising out of or in connection with the Service and these Terms, whether in contract, tort (including negligence), breach of statutory duty or otherwise, is limited to the fees you paid us in the 12 months immediately before the event giving rise to the claim (or £100 if you have paid nothing).

16. Indemnity

If you use the Service in business, you will indemnify us against losses, damages, costs (including reasonable legal fees) and claims by third parties arising from: your processing of prospect data (including any claim by a prospect or a regulator); your breach of LinkedIn’s or Google’s terms; your use of revealed contact details in breach of section 7; unlawful calls, messages or recordings; or any other breach of these Terms by you or by a Team member for whom you are responsible. We will tell you promptly about any such claim and let you conduct its defence, provided you keep us informed and do not settle in a way that admits fault on our behalf without our consent.

17. Suspension and termination

You may stop using the Service at any time and cancel your Subscription as described in section 5. We may suspend or terminate your access, with notice where practical, if you materially breach these Terms (including non-payment), if your use creates legal or security risk for us or others, or if we are required to by law or by a supplier on whom the Service depends. We may also withdraw the Service altogether on 30 days’ notice, in which case we will refund any prepaid fees for the period after withdrawal.

On termination your licence ends, the Extension reverts to the free tier, and PitchWhip Cloud data for your licence is deleted on request and otherwise within 90 days (sections 6 and 8 explain what happens to Credits and data). Sections that by their nature should survive — including 7 (revealed-data restrictions), 12, 14–16 and 19 — survive termination.

18. Changes to the service and to these terms

We improve the Service continuously and may add, change or remove features. If a change materially reduces the core functionality you paid for during a period you have already paid for, you may cancel and we will refund the unused portion. We may change these Terms; when we do, we will update this page and its effective date and, for significant changes, email licence holders at least 30 days before the change takes effect. Continuing to use the Service after that date means you accept the new Terms; if you do not, cancel before then.

19. Governing law and disputes

These Terms, and any dispute or claim (including non-contractual disputes or claims) arising out of or in connection with them or the Service, are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction. If you are a consumer resident in the EU you may also bring proceedings in your home country and benefit from mandatory provisions of its law. If you are in the United States, nothing in these Terms limits any rights you have under the consumer-protection laws of your state that cannot be waived by contract. Before starting any proceedings, please email us — most issues are resolved in a couple of messages.

20. General

• Entire agreement. These Terms, with the Privacy Policy, DPA and Cookie Policy, are the whole agreement between us about the Service and replace any earlier terms. Each party acknowledges it has not relied on any statement not set out here.
• Assignment. You may not transfer your rights or licence to anyone else without our consent. We may assign these Terms to a successor to our business on notice.
• Severance and waiver. If any part of these Terms is found unenforceable, the rest continues to apply. A delay in enforcing a right is not a waiver of it.
• Notices. We send notices to the email address on your purchase; you send notices to hello@pitchwhip.com. Notices by email are effective when sent, absent a bounce.
• Third parties. No one other than you and us has any right to enforce these Terms.
• Export and sanctions. You confirm you are not on any UK, EU or US sanctions list and will not use the Service in breach of export or sanctions law.

21. Contact

PitchWhip Ltd, 96A Wandsworth Bridge Road, London SW6 2TF, United Kingdom. Email hello@pitchwhip.com. Company number 17389184 (England and Wales).