Terms of Use

1. Who we are, and what you're agreeing to

These terms (the “Terms”) are a contract between you and PitchWhip Ltd (“PitchWhip”, “we”, “us”). PitchWhip Ltd is a company registered in England and Wales (company number 17389184) with its registered office at 96A Wandsworth Bridge Road, London SW6 2TF, United Kingdom. They cover the PitchWhip Chrome extension, the cloud services behind it, the customer portal at pitchwhip.com/app, and this website (together the “Service”).

You accept these Terms by installing the extension, buying a subscription or credit pack, activating or using a licence key, logging in to the portal, or otherwise using the Service. If you are using the Service on behalf of a company or other organisation, you confirm that you have authority to bind it. “You” then means that organisation as well as you personally. If you do not agree, do not use the Service.

Two further documents form part of these Terms: the Privacy Policy (how we handle personal data) and the Data Processing Agreement (the terms on which we process personal data on your behalf). The Cookie Policy explains the cookies this website sets. Questions: hello@pitchwhip.com. A human answers.

2. Definitions

• Extension: the PitchWhip Chrome extension, including updates we publish.
• PitchWhip Cloud: the hosted services that support the Extension and portal. They are: our API proxy for AI generation; contact reveals and the reveal-credit ledger; your call log; team settings; follow-up sequences; contact lists; campaign images; and sequence reports. Where you connect one, they also include synchronisation with your CRM. Sequences include composing and sending email from a mailbox you connect, sending campaign email from a subdomain you verify, and queueing LinkedIn steps for you to send. Where calling is set up on your account, they also include placing calls through our telephony provider and, if switched on, recording them and saving their transcripts.
• Minutes: the unit in which calls placed from the Service are paid for. Caller ID: the telephone number shown to the person you call.
• Portal: the customer dashboard at pitchwhip.com/app, reached by signing in with an emailed code, Google or a licence key. Free accounts can see feature previews and upgrade; paid features require an active paid licence or an active team trial. A team trial includes PitchWhip’s features except calling, calling minutes and phone numbers, unless PitchWhip tells you otherwise.
• Licence key: the key issued by Lemon Squeezy when you subscribe. It identifies your paid subscription.
• Seat: one named person’s right to use the Service under one licence key.
• Subscription: a paid Individual plan, billed monthly or yearly per seat.
• Free tier: the limited use of the Extension available without a licence (currently, with a free account with a verified work email: three scripts per day, plus one phone number and one email Reveal on us).
• Reveal: a request to find a prospect’s business phone number or email address; Credit: the unit spent on a successful Reveal (one Credit = one identified phone number or one identified email address).
• Pack: a one-off purchase of additional Credits.
• Team: a group of licence keys linked in PitchWhip Cloud so their holders can share rebuttals and see one another’s call activity. Admin: the licence holder who created or was designated to run the Team.
• Prospect data: personal data about the people you research, reveal, call, upload to a list or add to a sequence using the Service. It includes the records, recordings and transcripts of calls you place from it.
• Contact basis: the record you make, for each person you add to a sequence, of why that person may lawfully be emailed. Four values. Inbound: they came to you, through a form, a demo request or a download. Customer: an existing customer or contract relationship. Reply: they replied to you, or you are answering them. Cold: none of those applies.
• Merchant of record: Lemon Squeezy, LLC, which sells subscriptions and Packs to you on our behalf, collects payment and tax, and issues invoices and refunds.

3. Your licence and seats

Subject to these Terms and payment of the applicable fees, we grant you a personal, non-exclusive, non-transferable, revocable licence. It lets you install and use the Extension and use PitchWhip Cloud and the Portal for your own business purposes during your Subscription.

• One seat, one person. A licence key or Seat key is for one named individual. It may be activated on up to two devices belonging to that person (for example a laptop and a desktop), subject to the activation limit shown on your licence. It must not be shared, pooled, rotated between people, or resold. Each additional person needs either their own Subscription or a Seat assigned to them on a Team subscription (section 13).
• Seat keys. A Seat key is issued by PitchWhip rather than by Lemon Squeezy. It exists only while the Team subscription it belongs to is active and the Admin has not suspended or revoked it. It carries no separate purchase, no separate billing relationship with us, and no right to continue if the Admin removes the Seat.
• Free tier. Without a licence you may use the Extension within the free-tier limits we publish from time to time. We may change or withdraw the free tier at any time.
• Restrictions. You may not copy, modify, translate, reverse engineer, decompile or create derivative works of the Extension or PitchWhip Cloud except as the law expressly allows. You may not circumvent licence checks, metering, credit or fair-use limits. You may not access the Service by automated means other than the Extension and Portal we provide, or use the Service to build a competing product.
• Updates. The Extension updates automatically through the Chrome Web Store. Updates may add, change or remove features. We support the current version only.

4. Licence keys, the customer portal and security

Your licence key gives access to your paid account. Anyone who has it can activate the Extension, spend your Credits and log in to the Portal to see your call log, revealed contacts and billing status. Keep it secret. Do not paste it into shared documents, chats or ticketing systems, and do not send it to us in plain text unless we ask for the masked tail. You are responsible for everything done with your key until you tell us it has been compromised; when you do, email hello@pitchwhip.com immediately and we will deactivate the key and issue a replacement.

Logging in to the Portal creates a session that lasts up to seven days on that browser; log out on shared machines. The Portal shows you what PitchWhip Cloud holds for your licence and, if you are in a Team, what your Team settings allow you to see. We may add self-service controls (for example, deletion) over time.

You can also create a free dashboard account by verifying your email address. It shows locked feature previews and lets you upgrade. When a subscription lapses or a team trial ends, the dashboard remains available with those features locked. This does not extend the retention of the paid account’s data. If a team trial ends without a purchase, the trial team’s data is deleted 90 days after the trial ends, and we email a reminder beforehand.

5. Subscriptions, renewal, cancellation and refunds

Plans and prices

Prices are shown on the pricing page and at checkout. At the time of writing the plan is $49 per seat per month or $490 per seat per year, plus VAT or sales tax where applicable. It includes 50 Credits per seat per month, so a subscription paying for three Seats includes 150 Credits a month, pooled across the Team. Prices for new periods may change with at least 30 days’ notice by email; the change applies from your next renewal after the notice period. A change you make to your own Seat count is not a price change and takes effect as described in section 13.

Merchant of record

Subscriptions and Packs are sold by Lemon Squeezy, LLC as merchant of record. Lemon Squeezy is the seller for tax and payment purposes: it charges your card, calculates and remits VAT/sales tax, issues invoices, and processes refunds. Its terms and privacy policy apply to the transaction itself; these Terms govern your use of the Service. Manage your card, invoices and cancellation from the billing links in the Portal or the customer-portal link in your purchase email.

Renewal and cancellation

• Monthly plans renew automatically each month until cancelled. Cancel at any time; access continues to the end of the period already paid for and no further payment is taken.
• Yearly plans renew automatically each year until cancelled. Cancel at any time; access continues to the end of the year already paid for.
• Failed payments. If a renewal payment fails we (via Lemon Squeezy) will retry and email you. If it still fails, the Subscription lapses and the licence key stops validating.

Refunds

We do not give pro-rata refunds for unused time on a monthly or yearly plan, or for unused Credits, except where the law requires it or where section 6 says otherwise. If we cancel your Subscription for our convenience (not for breach) we will refund the unused portion.

If you are a consumer

PitchWhip is designed and sold for business use, and we assume you are buying in the course of a business. If you nevertheless buy as a consumer in the UK or EU, you have a statutory right to cancel a digital-service contract within 14 days of purchase. Because the Service starts immediately, by using it during those 14 days you ask us to begin performance straight away. You acknowledge that, once you have used it, you owe a proportionate amount for the period used. Exercising the cancellation right in full remains possible up to the first use. Nothing in these Terms limits rights you have as a consumer that cannot be excluded by contract.

6. Reveal credits

Contact reveals are paid for with Credits. The rules are:

• Monthly allowance. Each active Subscription includes a monthly allowance of Credits per Seat it pays for (currently 50). It refills on the 1st of each month (Europe/London time) and does not roll over: unused monthly Credits lapse at the end of the month.
• Credits are pooled across a Team. On a Team subscription every Seat spends from one shared balance held by the Admin’s account; Seat holders have no separate allowance of their own and cannot buy Packs. Adding a Seat mid-month adds that Seat’s allowance to the pool for the remainder of the month; removing a Seat does not remove Credits already granted. Because the Credits are the account’s, so is what they bought: the Admin can see what the Team has spent and which contacts it revealed. Which member asked for a given reveal is not recorded anywhere, so neither the Admin nor PitchWhip can attribute one to a person.
• Packs. You can buy additional Credits in Packs from the Extension or Portal: currently 20 Credits for $20, 50 for $40 and 100 for $50. Packs attach to the licence key that bought them and are spent after your monthly allowance is exhausted. Pack Credits do not expire.
• What a Credit buys. One Credit is spent for each phone number found and each email address found. If we search and find nothing, no Credit is spent: any Credit held against the request is refunded automatically. Revealing the same person again on the same licence is free.
• The bad-data re-credit. Data providers cannot guarantee that every record is current, so we stand behind the ones that aren’t. If a revealed phone number is dead or unobtainable, or demonstrably belongs to someone other than the prospect, or a revealed email address hard-bounces, report it within 30 days of the Reveal. Report it from the Extension, or email hello@pitchwhip.com with the LinkedIn profile concerned. A person checks it and we re-credit that Credit. We honour this in good faith and ask the same: we may review accounts that claim re-credits on an unusual share of their Reveals.
• Otherwise non-refundable once used. Outside the bad-data re-credit above, a Credit spent on a successful Reveal is not refundable. That includes where you already had the number, the prospect doesn’t answer, or they have simply moved on since.
• Refunds of Packs. An unused Pack may be refunded within 14 days of purchase on request; a partly-used Pack is refunded pro rata for unspent Credits at our discretion. Refunds are processed by Lemon Squeezy and the corresponding Credits are removed from your balance.
• When your Subscription ends. Credits cannot be spent without an active Subscription, but unused Pack Credits are not lost. The balance is preserved against your licence key as part of our billing records (which survive the section-8 deletion of your other PitchWhip Cloud data). It becomes spendable again when an active Subscription resumes on that key. If you ask us to delete everything including billing records, the balance goes with them.
• Limits. Reveals are subject to daily and concurrency limits to protect the service and our supplier; these are shown in the Extension when reached. Credits have no cash value and cannot be transferred between licence keys.

7. Acceptable use

You agree to use the Service lawfully and responsibly. In particular:

• LinkedIn and Sales Navigator. The Extension reads the profile you already have open in your browser and does not crawl or bulk-download. On a step you ask for it presses three of LinkedIn’s own controls (Add a note inside an invitation you opened, the Message button on a profile, and the same control on a Sales Navigator lead page) and fills the note, message or InMail. It never presses Send on LinkedIn. You are responsible for complying with LinkedIn’s User Agreement and any contractual limits on your LinkedIn or Sales Navigator account. Do not use the Extension, or anything built around it, to scrape, harvest, or automatically browse profiles, and do not combine it with tools that do.
• Lawful outreach. You are responsible for the calls, emails and messages you send. Comply with the direct-marketing and privacy laws that apply to you and to your prospects. That includes UK GDPR and PECR, EU GDPR and ePrivacy rules, and in the US the TCPA, the Telemarketing Sales Rule, CAN-SPAM and state Do Not Call rules. Honour opt-outs and objections promptly.
• The contact basis you record. For every person you add to a sequence, PitchWhip asks why they may lawfully be emailed and stores your answer against them. You warrant that the answer is true and that you hold a lawful basis for contacting that person. The record states a fact about a relationship you already have. It is not consent, it grants no permission, and nothing in the Service gives you a lawful basis you did not already have. Record cold where there was no inbound contact, no customer relationship and no reply; do not label someone otherwise to move them past a check. Cold outreach relies on legitimate interests under UK GDPR and, for the emails themselves, on the corporate-subscriber position under PECR. Whether that holds for a given person is your assessment to make and to document.
• Where a cold contact may be sent from. This one the Service enforces rather than leaving it to you to promise. A person recorded as cold cannot be added to a sequence that sends email through a mailbox you have connected. PitchWhip refuses at the point you add them, and no setting turns that off. Cold contacts may be sequenced in two places only. Over campaign sending, from a subdomain you own and verify. Or in LinkedIn and call sequences, which send no email at all. People recorded as inbound, customer or reply may be sequenced from your connected mailbox as well.
• Opt-outs. Every sequence email carries your business identity line, an unsubscribe link, and the List-Unsubscribe headers that let a mail provider offer one-click unsubscribe. An unsubscribe, a hard bounce or a spam complaint stops that person’s sequence and adds the address to your do-not-email list, which is honoured across your whole account. You must honour an opt-out that reaches you by any other route as well: a reply asking you to stop, a phone call, a message on LinkedIn. Add the address to the list yourself and do not add that person again. Taking an address off the list so that you can email someone again is a breach of these Terms.
• Call recording and transcription. Where the Service records, transcribes or summarises a call, you must satisfy the notice and consent rules that apply where you and the other party are. In some places all parties must consent. Turn the feature off where you cannot comply. Calls you place from PitchWhip have their own rules in section 21.
• Revealed data. Phone numbers and email addresses obtained through Reveals are licensed to you for your own B2B outreach and CRM only. You must not resell, sublicense, publish or share them outside your organisation, or use them to build, enrich or verify a database or product for others. You must not use them for consumer marketing, background checks, employment, credit, insurance, housing or any purpose regulated by the US Fair Credit Reporting Act or similar law. And you must not use them for harassment, spam or fraud. Delete a contact’s details on request from that contact. These restrictions flow down from our data supplier and survive termination.
• Lists you upload. You warrant that you have a lawful basis to hold and contact every person you upload to or add to a contact list. You also warrant that a do-not-contact list you upload is your own (your customers, partners and conversations), not a list about someone else. Bought, rented, swapped and scraped lists are not allowed on the Service, whatever basis is recorded against the people on them. We may suspend an account we reasonably believe is running one. The spreadsheet is read in your browser; only the contact fields reach us.
• Campaigns. A campaign sends from a subdomain you verify by adding DNS records. You warrant that you control that subdomain. You also warrant that the people you send to may lawfully be emailed under the rules that apply to you (PECR and UK GDPR in the UK, CAN-SPAM in the US). Every campaign carries your business identity line and an unsubscribe link, and an unsubscribe, bounce or spam complaint stops that person’s sequence and adds the address to your do-not-email list. If, over the last seven days, too many campaign emails bounce or are reported as spam, we pause campaign sending from that subdomain. The limits are published in the guide under Pacing and warm-up. Sending stays paused until the rate has fallen and an Admin resumes it, or the hold clears on its own after seven days. A campaign never falls back to a personal mailbox: if the subdomain is not verified, it waits.
• Images you upload. An image you upload for a campaign must be yours to use. It is hosted at a public address that cannot be guessed. You grant us a licence to store and serve it for that purpose until you delete it or your account closes.
• Open tracking. It is off by default. If an Admin switches it on, you are responsible for the consent PECR regulation 6 requires for the tracking pixel, and you accept that the count is an estimate. Links are never rewritten and clicks are never tracked.
• Fair play with the Service. Do not use the free tier across many devices or identifiers to avoid paying. Do not probe, overload, reverse engineer or attempt to bypass our proxy, metering, credit ledger or licence checks. Do not upload malicious code, or use the AI features to generate content that is unlawful, defamatory, deceptive or hateful.
• Third-party rights. Do not use the Service to infringe anyone’s intellectual property, privacy or other rights.

We may suspend or restrict access where we reasonably believe these rules are being broken (section 17). We will normally contact you first unless the situation is urgent.

Content restrictions and how we moderate

This part covers everything you store or upload in PitchWhip Cloud or the Portal. That includes notes, call logs, contact lists, sequences, campaign emails, campaign images, pitch profiles and anything shared with your Team. It sets out the restrictions we place on that content and how we apply them, as Article 14 of the EU Digital Services Act requires.

What you may not store or upload.

• Anything illegal. That means illegal under the law of England and Wales, EU law or the law of any EU country. It also means illegal under any other law that applies to you or to the people the content concerns.
• Child sexual abuse material, or anything that sexualises a child.
• Threats, harassment, or content that promotes terrorism or violence.
• Content that infringes someone else’s copyright, trade mark or other rights, including an image you have no right to use.
• Personal data you have no lawful basis to hold, including bought, rented, swapped or scraped contact lists (see “Lists you upload” above).
• Sensitive personal data about prospects, such as their health, religion, political opinions or sex life, or data about criminal offences. The DPA already rules this out.
• Malware, phishing, or anything designed to deceive or defraud.
• Anything else this section 7 prohibits.

How we find problems. We don’t monitor what you store to look for illegal content or breaches of these Terms, and we don’t use automated tools to judge whether content is illegal or breaks them. We act on reports from anyone, made through our Digital Services Act page or by email. We also act on orders from courts and authorities, and on what we come across ourselves, for example when you ask us to look into a fault.

Automatic checks that do run. They are technical and sending-health checks. None of them decides whether content is illegal or breaks these Terms.

• An uploaded campaign image must really be a PNG, JPEG, GIF or WebP file. We check the file’s contents, not its name. It must be 1.5 MB or smaller, and an account can hold up to 300 images.
• Campaign sending from a subdomain pauses automatically if too many emails bounce or are reported as spam over seven days (see “Campaigns” above).
• A person recorded as cold cannot be added to a sequence that sends from your connected mailbox (see “Where a cold contact may be sent from” above).

Some features also read what you store in order to work, for example to write your call scripts from your pitch profile. We don’t use them to judge whether content is illegal or breaks these Terms.

Who decides, and what we may do. A person at PitchWhip makes every decision to remove or restrict content, or to restrict an account, because it is illegal or breaks these Terms. The automatic campaign pause is not such a decision. It responds to bounce and complaint rates, not to what your emails say, to protect sending for every customer. The Portal shows when sending is paused, and the guide publishes the limits. If content is illegal or breaks these Terms, we may:

• remove it or disable access to it, for example by deleting a campaign image so its address stops working;
• pause a feature for your account, such as campaign sending or calling;
• suspend or close the account (section 17).

We choose the least severe step that deals with the problem. We act carefully, objectively and in proportion. We have regard to the rights and interests of everyone involved, including freedom of expression.

Telling you why. If we restrict your content or your account, we email the account’s email address a statement of reasons (DSA Article 17). We send it at the latest when the restriction takes effect. It says what we did and for how long, and the facts we relied on, including whether a report prompted it. It names the law or the term of these Terms involved, says whether automated means played any part, and explains how to challenge the decision.

Complaints about a decision. This is our internal complaint process. It is also open to anyone who reported content to us and disagrees with what we decided.

• Reply to our email, or write to hello@pitchwhip.com, within six months of the decision. Say which decision it is (the reference helps) and why you think it is wrong.
• A person reviews the decision, including anything new you send. We tell you the outcome and our reasons, normally within 14 days.
• If we got it wrong, we reverse it without delay. The review is free.
• We are a small company, so the reviewer may be the person who made the first decision.

This does not affect your right to go to court (section 19). If you are in the EU, you can also complain to the Digital Services Coordinator of your country.

Reporting content, and our contact points. Anyone can report content they believe is illegal on our Digital Services Act page, which also gives our contact points for authorities and users. We tell licence holders about significant changes to this part as section 18 describes.

8. Your data, prospect data and privacy

You own the data you put into the Service and the data it generates for you: your settings, pitch profiles, notes, call log, revealed contacts and CRM sheet. Most of it lives on your device and in your own Google account. The parts we host in PitchWhip Cloud are held per licence key and are readable only with your licence (and by your Team as described in section 9). We process them only to provide the Service. We do not sell your data or use it to train AI models. You can export your call log, revealed contacts and contact lists from the Portal at any time. When your Subscription ends we delete the PitchWhip Cloud data for your licence on request straight away, and otherwise within 90 days as part of our clean-up of lapsed licences. The Privacy Policy gives the detail.

The prospect index is the one exception to the paragraph above, and we would rather flag it than have you find it. PitchWhip has its own index of potential contacts, built from professional profiles published on the web, in which records could be shown to other customers. It is currently switched off and holds no records. We are the controller of that index, not your processor; it is described in section 8 of the Privacy Policy. Nothing you record (your notes, transcripts, call log, coaching content or revealed contact details) goes into it. While it is off, using the Service contributes nothing to it. Were it switched back on, using the Service would contribute published professional details of profiles you view, and in return the Service could tell you who is worth calling; you could tell us at any time and we would switch contribution off for your licence.

Two obligations follow for you. The index tells you who might be relevant. It is not advice that you may lawfully contact them, and the lawful basis for your outreach remains yours to establish under this section and applicable marketing law. And if a person objects to you directly, tell us at hello@pitchwhip.com so we can block them centrally rather than leaving another customer to contact them.

Prospect data you bring or record is personal data, and you (or your organisation) are its controller. We act as your processor for the prospect data that reaches PitchWhip Cloud, the AI proxy and the Reveal pipeline. We do so on the terms of the Data Processing Agreement, which is incorporated into these Terms. You warrant that you have a lawful basis for the processing you instruct, that you have given prospects any notices the law requires, and that you will handle rights requests from prospects. How we handle personal data as a controller (your account, this website) is described in the Privacy Policy.

The contact basis you record is part of that instruction. We store it against the person, we enforce the sending rule in section 7 from it, and we act on it as given. We do not verify it and could not: whether someone really did fill in your form is something only you can know. You decide the basis, you keep whatever evidence stands behind it, and you answer for it if it is ever challenged.

If you connect Google Sheets or Calendar, the Extension writes to your own Google account under Google’s terms; we receive nothing from it. If you enable Team Learning sharing, the objection/rebuttal pairs you contribute are anonymised before storage. They become part of a pool we may show to your Team or, if your Admin allows, to other PitchWhip users. You grant us a perpetual licence to use that anonymised text for that purpose.

9. Team plans

A Team lets several people use PitchWhip under one account. There are two ways a Team can exist, and which one applies depends on how it was set up:

• Seats on one subscription. The Admin buys a number of Seats and pays for all of them on a single Subscription, at the per-Seat price on our pricing page. The Admin then assigns Seats to named individuals. A person holding an assigned Seat does not need a Subscription or licence key of their own. We issue them a Seat key, which is personal to them, non-transferable, and revocable by the Admin at any time.
• Linked licences. Alternatively, people who each hold their own active Subscription may link their licence keys into one Team. Here every member does need their own Subscription, and nothing about anyone’s billing changes.

Volume pricing for larger teams is by arrangement (hello@pitchwhip.com).

• Changing how many Seats you pay for. Only the Admin may change the Seat count, and by doing so they confirm they are authorised to incur charges for their organisation. Adding Seats mid-cycle is charged pro rata on your next renewal, not immediately, and the new recurring amount applies from that renewal. The figure shown in the Portal is an estimate excluding tax; the invoice issued by Lemon Squeezy is the binding amount. Reducing the Seat count lowers the recurring amount from the next renewal onwards. A Seat count change that you initiate is not a change to our prices, so the notice period in the “Changes” section below does not apply to it.
• If you have more people than Seats. If the number of people using PitchWhip exceeds the Seats you pay for (for example after reducing the Seat count), we will tell the Admin in the Portal. They then have seven days to choose who to remove. Nobody is cut off during that period. If the Admin has not acted by the end of it, we will suspend the most recently added Seats until the numbers match. Suspension is reversible; it does not delete anything.
• Creating and running a Team. Any licence holder not already in a Team may create one from the Portal (where enabled) and becomes its Admin. The Admin assigns and revokes Seats, or adds and removes linked licence-holding members, and controls the Team’s sharing and call-visibility settings. The Admin must have authority from each member’s organisation to add them, and must tell members what the Team can see.
• What team-mates see. When call visibility is on (the default), every member, not only the Admin, can view and export the Team’s combined call log in the Portal. For each call any member has logged, that is the prospect’s name, company, title and LinkedIn URL, who called (display name), when, the outcome, duration and any callback date. The Extension additionally flags on a prospect’s brief that a team-mate has already called them (who, when, outcome, callback date). Notes, transcripts and coaching content are never shared with other members. The exception is calls dialled from PitchWhip: the Admin can play their recordings and, where transcript saving is on, read their saved transcripts, and can delete either. When rebuttal sharing is on, anonymised rebuttals contributed by members are shown to the Team. The Admin can additionally see members’ purchaser email addresses and masked licence keys, and controls the Team’s settings.
• Leaving, and what a reclaimed Seat keeps. A member may ask the Admin or us to be removed at any time. Removal stops future sharing; call records already shown to team-mates are removed from their view when the member is removed. Removing or suspending a Seat does not delete anything: the call and contact-reveal records that Seat created stay with the Team’s account, because they are the Team’s records of its own activity. Notes, transcripts and coaching content are unaffected because they never leave the user’s own device: the Team never had them and cannot keep or delete them. Recordings and saved transcripts of calls the member dialled from PitchWhip are the exception: they stay with the Team’s account until they are deleted by the Admin or the member, or automatically at the end of the period the Admin chooses (section 21). A revoked Seat key stops working permanently; if the same person returns they are issued a new one.
• Responsibility. The Admin’s organisation is responsible for its members’ use of the Service and for the controller obligations that arise from sharing prospect data within the Team.

10. AI-generated content

Openers, briefs, objection handles, summaries, coaching and similar text are generated by AI from the profile in front of you and your own inputs. They are suggestions. AI can be wrong, out of date, or confidently invent details; check anything you rely on, and never represent generated text as fact you have verified. You are responsible for what you say on a call. As between you and us, you own the output generated for you; because similar inputs can produce similar outputs for other users, we cannot promise that output is unique to you.

The same applies to sequences. A sequence PitchWhip writes for you, the emails and LinkedIn notes it drafts, the way it sorts a list by job title, and the suggestions in a report are suggestions. You review the plan before you save it, the sort before you use it, and the preview before you add anyone. Once a sequence is running, the emails it drafts send on the schedule you chose, without another look from you. The brief you write, the steps you approve and the people you add are therefore your responsibility. You can pause or stop a sequence for anyone at any time.

11. Fair usage and availability

Your Subscription includes fair usage of the AI features: enough for a full-time sales professional working normally. If usage runs substantially and persistently above that, we may throttle it or get in touch to discuss a plan that fits. Scripted, shared or resold usage is not fair use. This section is about one person’s workload, not about the Service’s own automation: sequences are designed to send on your behalf, and using them is not a breach. Sending volume has its own limits, which protect the address you send from. A mailbox’s daily cap and ramp, and a campaign subdomain’s daily cap and warm-up, are as shown in the Portal and may change. The pause thresholds are published in the guide under Pacing and warm-up. Reveals are governed by Credits (section 6) rather than fair use, and by the daily limits mentioned there.

We aim to keep the Service available and will tell you about planned maintenance where practical, but we do not guarantee uninterrupted or error-free operation. Parts of the Service depend on third parties (LinkedIn’s page structure, Chrome, our AI and data suppliers, Lemon Squeezy) and may be affected by their changes or outages. Where our licence checks cannot reach Lemon Squeezy, we err on the side of keeping paying users working.

12. Intellectual property

We and our licensors own all intellectual property in the Service: the Extension, PitchWhip Cloud, the Portal, this website, our prompts, designs, trade marks and documentation. Nothing in these Terms transfers any of it to you beyond the licence in section 3. If you send us feedback or suggestions, you allow us to use them without obligation. “PitchWhip” and the whip mark are our trade marks. LinkedIn, Sales Navigator, Chrome, Google Sheets and Google Calendar are trade marks of their owners, and we are not affiliated with or endorsed by LinkedIn Corporation or Google LLC.

13. Third-party services

The Service works alongside, and depends on, third-party services that have their own terms. They are: LinkedIn (the pages the Extension reads); Google Chrome and the Chrome Web Store (distribution); Google Sheets and Calendar (if you connect them); and Anthropic (AI generation through our proxy). Also our contact-data enrichment provider (business contact data through our proxy), Twilio (calls placed from the Service), Cloudflare and Vercel (hosting), and Lemon Squeezy (billing). We are not responsible for those services, and your use of them is subject to their terms. Links from our site to third-party sites are provided for convenience.

14. Disclaimers

Except as expressly stated in these Terms, the Service is provided “as is” and “as available”. We exclude all warranties, conditions and other terms implied by law to the fullest extent permitted, including any implied terms of satisfactory quality, fitness for a particular purpose and non-infringement. In particular, we do not warrant that revealed contact details are accurate or current, or that AI output is accurate. Nor do we warrant that the Service will meet your revenue or booking goals, or that it will always work with the current version of LinkedIn or Chrome.

15. Limitation of liability

Nothing in these Terms excludes or limits liability that cannot be excluded or limited by law. That includes liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for consumer rights that cannot be waived.

Subject to that, we are not liable for any loss of profits, revenue, business, contracts, anticipated savings, goodwill or data, or for the cost of substitute services. Nor are we liable for any indirect, consequential or special loss. Nor are we liable for any loss arising from your use of prospect data, from actions taken by LinkedIn or Google against your account, or from content generated by AI. And our total aggregate liability to you is limited to the fees you paid us in the 12 months immediately before the event giving rise to the claim. If you have paid nothing, that cap is $100. The cap covers every claim arising out of or in connection with the Service and these Terms, whether in contract, tort (including negligence), breach of statutory duty or otherwise.

16. Indemnity

If you use the Service in business, you will indemnify us against losses, damages, costs (including reasonable legal fees) and claims by third parties arising from any of the following. Your processing of prospect data (including any claim by a prospect or a regulator). Your breach of LinkedIn’s or Google’s terms. Your use of revealed contact details in breach of section 7. Unlawful calls, messages or recordings. That includes calls to numbers on a preference service or do-not-call register, recordings made without the notice or consent the law required, and a caller ID you were not entitled to use. Or any other breach of these Terms by you or by a Team member for whom you are responsible. We will tell you promptly about any such claim and let you conduct its defence. That is provided you keep us informed and do not settle in a way that admits fault on our behalf without our consent.

17. Suspension and termination

You may stop using the Service at any time and cancel your Subscription as described in section 5 above. We may suspend or terminate your access, with notice where practical, in three cases. If you materially breach these Terms (including non-payment). If your use creates legal or security risk for us or others. Or if we are required to by law or by a supplier on whom the Service depends. We may also withdraw the Service altogether on 30 days’ notice, in which case we will refund any prepaid fees for the period after withdrawal.

On termination your licence ends and the Extension reverts to the free tier. PitchWhip Cloud data for your licence is deleted on request and otherwise within 90 days (sections 6 and 8 explain what happens to Credits and data). Sections that by their nature should survive, including 7 (revealed-data restrictions), 12, 14–16, 19 and 21 (your responsibilities for calls already placed), survive termination.

18. Changes to the service and to these terms

We improve the Service continuously and may add, change or remove features. If a change materially reduces the core functionality you paid for during a period you have already paid for, you may cancel and we will refund the unused portion. We may change these Terms. When we do, we will update this page and its effective date and, for significant changes, email licence holders at least 30 days before the change takes effect. Continuing to use the Service after that date means you accept the new Terms; if you do not, cancel before then.

Your rate is held for 12 months. If we raise our list prices, a Subscription that is already running keeps the price it started on for 12 months from the day it began. In any case it keeps that price until its next renewal. We will email licence holders at least 30 days before any price change takes effect. This clause exists because we publish the same promise on our pricing page, and a promise made to a buyer should appear in the document that binds us.

19. Governing law and disputes

These Terms, and any dispute or claim (including non-contractual disputes or claims) arising out of or in connection with them or the Service, are governed by the law of England and Wales. The courts of England and Wales have exclusive jurisdiction. If you are a consumer resident in the EU you may also bring proceedings in your home country and benefit from mandatory provisions of its law. If you are in the United States, nothing in these Terms limits any rights you have under the consumer-protection laws of your state that cannot be waived by contract. Before starting any proceedings, please email us. Most issues are resolved in a couple of messages.

20. General

• Entire agreement. These Terms, with the Privacy Policy, DPA and Cookie Policy, are the whole agreement between us about the Service and replace any earlier terms. Each party acknowledges it has not relied on any statement not set out here.
• Assignment. You may not transfer your rights or licence to anyone else without our consent. We may assign these Terms to a successor to our business on notice.
• Severance and waiver. If any part of these Terms is found unenforceable, the rest continues to apply. A delay in enforcing a right is not a waiver of it.
• Notices. We send notices to the email address on your purchase; you send notices to hello@pitchwhip.com. Notices by email are effective when sent, absent a bounce.
• Third parties. No one other than you and us has any right to enforce these Terms.
• Export and sanctions. You confirm you are not on any UK, EU or US sanctions list and will not use the Service in breach of export or sanctions law.

21. Calling from PitchWhip

This section applies when calling is set up on your account and you place calls from the Extension. Calls are carried by our telephony provider, Twilio. You are the caller, and your organisation is responsible for every call placed with its licence keys.

Not a replacement phone

• PitchWhip can call 999 or 112 only from a PitchWhip number with a registered address. From any other number, 999, 112, 911 and other emergency and short-code numbers (such as 111 and 101) cannot be dialled from PitchWhip, and PitchWhip is not designed to be your only phone. Keep another way to make emergency calls wherever you work.
• Calling needs a working internet connection and power. It stops in a power cut, if your connection fails, or if the Service is unavailable.

PitchWhip calls run over the internet. If your power or internet fails, or your browser is closed, you cannot call 999 or 112 from PitchWhip, so keep another phone to hand. 999 calls work only from a PitchWhip number with a registered address, and the control room sees that address, so update it in Settings when you work somewhere else. PitchWhip asks each of your users in the UK who calls without a PitchWhip number with a registered address to confirm, before their first call from PitchWhip: “I understand PitchWhip can't call 999 or 112 and I'll keep another phone to hand.”

Minutes

• Calls are paid for in Minutes, bought in packs at the prices shown when you buy them. Only time a call is connected is counted: ringing, no answer and a busy line cost nothing.
• Pack Minutes do not expire. Minutes attach to the account that bought them, have no cash value and cannot be transferred. Only the destinations the Extension offers can be called, and calls are subject to daily limits and a maximum length (currently about 30 minutes a call), shown in the Extension when reached.
• An unused pack may be refunded within 14 days of purchase on request; a partly used pack is refunded pro rata for unused Minutes at our discretion. Refunds are processed by Lemon Squeezy and the corresponding Minutes are removed from your balance.

Phone numbers

• Once your account has bought a pack of Minutes, each person on your team may choose one PitchWhip phone number at no extra charge, for as long as your licence is active and that person is an active member of your team. Numbers are for businesses only, and your company completes one check before the first is chosen.
• If your licence ends, every pack of Minutes your account bought is refunded, or the person who holds a number is no longer an active member of your team, calls to that number go to voicemail. You then have at least a month to put that right, give the number to someone else on your team, or ask us to move it to another provider. After that we give the number up.

Your responsibilities as the caller

• Caller ID. You may present only a number you are entitled to use, such as your own mobile or a line your organisation assigned to you. You confirm that permission when you set it up. The number must be one on which the person you call can reach you or your organisation.
• Preference services and do-not-call lists. Before a sales call you must screen the number against the registers that apply. In the UK that is both the Telephone Preference Service and the Corporate TPS; sole traders and partnerships register on the TPS. In the US it is the National Do Not Call Registry and any state list. You must honour anyone who asks you not to call again. You confirm once, in Settings, that you screen, and that confirmation stays on until your account admin switches it off. PitchWhip will not dial a number recorded as do-not-call on your account, but the screening is yours, and so is re-screening as often as the law requires (for the TPS, every 28 days).
• Recording and the announcement. Recording is off unless your account admin switches it on. When it is on, the rep placing the call chooses whether the person called hears an automated announcement that the call is being recorded. Your account admin can require it on every call. The rep can pause recording during a call; a paused part is silent in the recording. Your account admin also chooses whether a recorded call is recorded from the moment it is answered or only once the rep presses Start recording during the call; in the second case the announcement says the call may be recorded, because when it plays nothing is being recorded yet. Your account admin also chooses how long recordings and saved transcripts are kept: 90 days from the call (the default), 1 year, 2 years, or until you delete them. A change applies to recordings and transcripts made after it; a shorter period also applies to those already kept. We keep them for the period you choose, on your instruction, and, where you set a period, delete them at its end. If you choose to keep them until you delete them, you are responsible for deleting them when you no longer need them. Whatever the choice, they are deleted with your other data when your licence ends. Choosing whether to record, whether the announcement plays, how long recordings and transcripts are kept and whether to save transcripts is yours. So is any notice or consent the law requires beyond it: in some places every party to a call must agree to it being recorded or transcribed. If you turn the announcement off, you must tell the person yourself where the law requires it.
• How you call. Every call is dialled by a person, one at a time. Do not use the Service for recorded or artificial-voice messages, automated or predictive dialling, or silent or abandoned calls. Do not make calls the law forbids without prior consent, such as UK claims-management and pensions cold calls. On every call, say who is calling and for which organisation, and, if the person asks, give an address or a freephone number on which you can be reached. Call at reasonable hours: in the US, at least within the federal window of 8am to 9pm in the called person’s time zone, and within any narrower hours set by state law.

We may suspend calling on an account without suspending the rest of the Service. We do so where we reasonably believe these rules are being broken, where a carrier or regulator asks us to, or to protect the people being called. We will tell you why unless we are not allowed to.

22. Contact

PitchWhip Ltd, 96A Wandsworth Bridge Road, London SW6 2TF, United Kingdom. Email hello@pitchwhip.com. Company number 17389184 (England and Wales).